Potential GHOSTBUSTERS Universe On The Horizon

I never thought about it like this, but maybe Dan Aykroyd has something here.  What if the GHOSTBUSTERS brand had its own Marvel-style universe?  Well that's exactly what Aykroyd has in store for GHOSTBUSTERS!
With talk of the long-awaited third outing of Ghostbusters still rumbling on and, more recently, rumors emerging of an all-female reboot, original co-creator and star Dan Aykroyd has revealed that he’s hoping for much more than just a one-off return.br>
Speaking in London where he was in town to promote his brand of Crystal Head vodka, the 62-year-old said that had been looking towards some of the bigger franchise models for guidance.

"It’s beyond just another sequel, a prequel, another TV show. I'm thinking what does the whole brand mean to Sony?" he said. "What does Pixar and Star Wars mean to Disney? What does Marvel mean to Fox?"

Aykroyd said that the entire Ghostbusters team — “the executives, the creatives, Ivan [Reitman, the director] and myself” — were now looking at the next 10 years. Earlier in year Reitman exited the director's chair for the planned 2015 return, although he is still lined up to produce.
How do you feel about this?

Source: THR 
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